Women at the INTEGRATE Conference with the WVU Mountaineer.

INTEGRATE: 3 Reasons to Save the Date

Last month I attended my third INTEGRATE Conference! Since my first attendance in Chicago back in 2016 I could not wait to attend the next year. Compared to other marketing conferences I have attended, INTEGRATE is accessible, actionable and authentic (wasn’t going for alliteration but hey, I’m not going to fight it!). What is INTEGRATE? INTEGRATE … Continue reading INTEGRATE: 3 Reasons to Save the Date

Image of person using binoculars in search of "content."

Prioritizing Curated Content

In my current position there's not only the content from at least 225 graduate programs to share, but also there's the content from campus departments/resources, student organizations, external professional organizations, news outlets, etc. It's exhausting thinking of all the possible sources of relevant information to share. A larger marketing team may warrant the time to … Continue reading Prioritizing Curated Content

Image of Facebook Login Page on a laptop screen.

My two-cents about the change in organic reach for brands

Many individuals in the marketing industry went into instant panic mode when it was announced that Facebook has plans to update the newsfeed*. Initially I thought about how this will affect my work. I am lucky in that I have a decent size social media / digital marketing budget which I use primarily for Facebook … Continue reading My two-cents about the change in organic reach for brands

Madden ’17 exploits pop culture with “Sorry” parody

Late in 2015, pop-star Justin Bieber released his hit song "Sorry." Shortly after its release the music video was uploaded to Youtube and caught the attention of "Bielibers" and non-Bielibers alike. Billboard.com reports that the video (posted below for your viewing pleasure) appeared in the No. 1 spot on the Billboard + Twitter Top Tracks chart for 7 … Continue reading Madden ’17 exploits pop culture with “Sorry” parody