Last month I attended my third INTEGRATE Conference! Since my first attendance in Chicago back in 2016 I could not wait to attend the next year. Compared to other marketing conferences I have attended, INTEGRATE is accessible, actionable and authentic (wasn’t going for alliteration but hey, I’m not going to fight it!). What is INTEGRATE? INTEGRATE … Continue reading INTEGRATE: 3 Reasons to Save the Date
In my position as Program Director with Graduate Admissions and Recruitment at West Virginia University, I get the pleasure to engage with potential and recently accepted graduate students. Most of the communication comes through the office's vanity email account. This has been a blessing in disguise due to the fact that email allows for documentation. … Continue reading Content Drives Website Restructure
In my current position there's not only the content from at least 225 graduate programs to share, but also there's the content from campus departments/resources, student organizations, external professional organizations, news outlets, etc. It's exhausting thinking of all the possible sources of relevant information to share. A larger marketing team may warrant the time to … Continue reading Prioritizing Curated Content
Many individuals in the marketing industry went into instant panic mode when it was announced that Facebook has plans to update the newsfeed*. Initially I thought about how this will affect my work. I am lucky in that I have a decent size social media / digital marketing budget which I use primarily for Facebook … Continue reading My two-cents about the change in organic reach for brands
Overall I have found that content calendar templates include similar information. They are organized by month, day, and channel, with designated space to include the time of day the post is published, the post copy, any links, campaign name, and image / video, etc. Some even have a tab (if you're using Excel or Google … Continue reading Content Calendars: Is Using a Template Enough?
Late in 2015, pop-star Justin Bieber released his hit song "Sorry." Shortly after its release the music video was uploaded to Youtube and caught the attention of "Bielibers" and non-Bielibers alike. Billboard.com reports that the video (posted below for your viewing pleasure) appeared in the No. 1 spot on the Billboard + Twitter Top Tracks chart for 7 … Continue reading Madden ’17 exploits pop culture with “Sorry” parody
I thought 25 was F O R E V E R away and yet here we are... 2017 the year I turn a quarter of a century old. I am not going to shy away from this milestone and act like my life is over, it is far from over, in fact it may just … Continue reading The Year of the Quarter Century